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St. Luke's SchoolCASE STUDY · Independent Education

Make a rich school experience easier for every family to discover.

Industry
Independent education
Challenge
Content-rich journeys
Solution
Responsive school website
Outcome
Clearer discovery and admissions
01BUSINESS CHALLENGE

The operating model could not absorb more volume.

  1. 01

    Admissions, academics, athletics, arts, community life, and summer programs created a deep content structure with many different visitor paths.

  2. 02

    Prospective families needed clear routes to inquire, visit, and apply while current families still needed quick access to everyday school information.

02THE SOLUTION

A connected way to run the work.

A responsive, editorial school website that organizes the experience around the questions families ask first, while keeping programs, stories, events, and practical resources connected through a consistent navigation system.

03HOW IT WORKS

The key workflows, connected.

  1. 01

    Discover the school

    Mission, leadership, history, campus, and community content establish a clear picture of the school.

  2. 02

    Explore the experience

    Academics, athletics, arts, well-being, and summer programs are grouped into focused journeys.

  3. 03

    Take the next step

    Persistent paths to inquire, visit, and apply keep the admissions journey within reach.

  4. 04

    Stay connected

    Stories, calendars, directories, and community resources support returning families and students.

04BEFORE / AFTER

A clearer operating model.

  • Before: Deep content spread across competing visitor needsAfter: Clear journeys for prospective and current families
  • Before: Admissions actions separated from discoveryAfter: Inquiry, visit, and application paths kept visible
  • Before: Programs difficult to compare at a glanceAfter: Programs organized around how families explore
05THE OUTCOME

What changed for the business.

  • Prospective families can move from first impression to the right admissions action with less friction.
  • The breadth of school life is easier to understand without flattening the depth of the content.
  • A consistent responsive system gives every department room to communicate while keeping the experience cohesive.
06TECHNOLOGY

Implementation in service of the business.

A responsive, content-rich school website with structured navigation, editorial storytelling, admissions pathways, community resources, and integrations for school information and services.

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