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Custom software studio

Software that fits your business, not the other way round.

We design, build and run the apps, internal tools and automations your business runs on, shaped around how you already work. One senior team, from first call to launch and beyond.

Book a 30-min scoping callOr take the 2-min assessment

Free · Meet the founder · Leave with a budget and timeline range

Trusted by startups and growing businesses worldwide.

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  • 35%of quotes now online
  • 40%of bookings direct
  • 6 hrs/wkback per teacher
  • +25%admissions inquiries

“They figured out what we actually needed.” — Mark Levine, Founder, LearnOS

Sound familiar?

  • The same order gets typed into email, a spreadsheet and your software.

  • Work stalls when one person is out.

  • Customers can’t book, buy or get a quote without calling.

  • A previous team left code nobody can maintain.

We fix this without replacing the tools that already work.

WHERE ARE YOU STARTING

Two kinds of client, one accountable team.

SELECTED CASE STUDIES

Real businesses, real technology outcomes.

A look at the challenge each business faced, what we built, and what changed as a result.

View all case studies
WHAT CLIENTS SAY

Straight from the founders who lived it.

Not quotes picked for the pitch — what founders and operators say once the work is live and they’re running on it every day.

  • Standout result
    “They didn't just build what we asked for — they figured out what we actually needed, then stuck around long after launch to make sure it kept working.”
    Mark LevineFounder, LearnOS
  • Standout result
    “Every recommendation came with a reason tied to our business, not just what was technically interesting. That's rare.”
    Mattia PaoliFounder / CEO, IooT
  • “Fast, thoughtful, and honest about tradeoffs — exactly what we needed from a technical partner.”
    Sushay BerhaneCEO, Amazing Tours
THE TEAM

Meet the minds behind the solutions.

The people accountable for understanding the work, making the decisions, and staying involved after launch.

  • Moosa Malik
    “We’re not finished when the invoice is paid. We’re finished when it’s still working for you a year later.”
    Moosa Malik· Founder
  • Ernesto Sanchez Castillo
    “A partner who listens first and builds second — not one who shows up with a template.”
    Ernesto Sanchez Castillo· Regional Director - Mexico
FAQ

Questions worth answering before you reach out.

What does it cost?

Discovery is $2,000 fixed and credited in full against your first build sprint. Focused tools typically cost $5,000–$10,000; platforms start at $10,000+. Support is from $500/month.

Who owns the code?

You do. Full IP and repository ownership on final payment.

Do you sign NDAs?

Yes, before the first detailed conversation if you want.

Can you work with our in-house team?

Yes. We can lead, augment, or hand over with documentation.

What if we’re unhappy mid-project?

You pay per 2-week sprint and can stop after any sprint with everything built so far.

How do we communicate?

A weekly demo, a shared Slack channel, and a written sprint summary. Working-hours overlap with US/EU.

What happens after launch?

30 days of included fixes, then an optional support retainer.

Can you fix software we already have?

Yes. We start with a code and systems audit inside the Discovery Sprint.

LET’S TALK

Have a project in mind? Or a problem worth solving?

No technical brief required. Just a conversation about your business.

Book a 30-min scoping callAssess Your Business