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ACE-IOOTCASE STUDY · IoT Connectivity

Turn complex IoT connectivity plans into a store businesses can buy from in minutes.

Industry
IoT Connectivity
Challenge
Sales-dependent plan selection
Solution
Self-serve SIM store
Outcome
Pay-as-you-go activation
01BUSINESS CHALLENGE

The operating model could not absorb more volume.

  1. 01

    Connectivity needs varied widely by device type and data volume, with no way for a buyer to self-select the right plan without contacting sales.

  2. 02

    Prepaid, no-contract pricing across physical SIMs, eSIMs, multiple tiers, and dozens of supported operators was hard to present clearly online.

02THE SOLUTION

A connected way to run the work.

An e-commerce platform built around device type and usage tier, letting businesses browse, compare, and buy prepaid IoT SIM and eSIM plans directly, with checkout, activation details, and support in one place.

03HOW IT WORKS

The key workflows, connected.

  1. 01

    Device-first browsing

    Customers shop by device type — cameras, trackers, routers, wearables — instead of decoding technical specs first.

  2. 02

    Tiered plans

    Standard, Pro, and Heavy IoT plans make data and pricing differences clear before checkout.

  3. 03

    Self-serve checkout

    Physical SIM or eSIM, prepaid with no monthly contract, purchased in one flow.

  4. 04

    Coverage & support

    Operator coverage and activation details sit alongside every plan, reducing pre-sale questions.

04BEFORE / AFTER

A clearer operating model.

  • Before: Plans explained mostly through sales conversationsAfter: Self-serve browsing by device type
  • Before: No clear way to compare pricing by device or usage tierAfter: Clear tiered pricing and coverage per plan
  • Before: Confusing distinction between physical SIM and eSIM optionsAfter: Straightforward prepaid checkout for SIM or eSIM
05THE OUTCOME

What changed for the business.

  • Businesses can find and buy the right connectivity plan for their devices without a sales call.
  • Clear tiers and transparent prepaid pricing reduce pre-purchase questions and hesitation.
  • The store can support more device categories and plans without changing how customers shop.
06TECHNOLOGY

Implementation in service of the business.

A custom e-commerce storefront for prepaid connectivity plans, covering device-based navigation, tiered pricing, and checkout for both physical SIM and eSIM products.

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