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Amazing ToursCASE STUDY · Tourism & Travel

Turn a phone-and-third-party tour business into a direct online booking experience.

Industry
Tourism & Travel
Challenge
No direct bookings
Solution
Online tour booking
Outcome
Direct-to-customer sales
01BUSINESS CHALLENGE

The operating model could not absorb more volume.

  1. 01

    Travelers had no way to browse tours or check availability online, and every booking depended on a phone call or a third-party listing site.

  2. 02

    Relying on third-party platforms meant losing a share of every booking and having no direct relationship with the customer.

02THE SOLUTION

A connected way to run the work.

A marketing website and booking platform built around the company’s tour offerings, letting travelers browse tours, select a date and time, and pay directly in one flow.

03HOW IT WORKS

The key workflows, connected.

  1. 01

    Tour discovery

    Travelers browse available tours with details on duration, route, and what’s included.

  2. 02

    Live availability

    Dates and time slots reflect real availability instead of requiring a phone call to check.

  3. 03

    Direct checkout

    Guests select a time, enter their details, and pay online in a single flow.

  4. 04

    Booking confirmation

    Confirmed bookings and tickets are issued automatically, with no manual follow-up required.

04BEFORE / AFTER

A clearer operating model.

  • Before: Bookings handled by phone or third-party sitesAfter: Self-serve browsing and booking online
  • Before: No visibility into live availabilityAfter: Live availability shown per tour
  • Before: A share of every booking lost to third-party platformsAfter: Direct bookings and payments with no commission
05THE OUTCOME

What changed for the business.

  • Travelers can find and book a tour themselves, any time, without calling or going through a third-party site.
  • The business keeps the full value of direct bookings instead of paying commission to third-party platforms.
  • The booking platform can support new tours and time slots without changing how customers book.
06TECHNOLOGY

Implementation in service of the business.

A custom marketing website and direct booking platform covering tour discovery, live availability, and online payment for a San Francisco tour operator.

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